Es Teler 77 - Pondok Indah Mall 1

‘Es Teler’ is a kind of cold drink, full of fresh fruit-breadfruit, avocado and coconut, served with special sugar syrup that makes this drink simply delicious. 1981, Mrs. Murniati Widjaja won a ‘Es Teler’ recipe competition in Jakarta, Indonesia. Flushed with success, she decided to open a simple outdoor café on the balcony of a shop (Duta Merlin, now Carrefour Harmony) in the center of Jakarta.
This very ordinary, traditional style café was called ‘Es Teler 77’ and became a family business. Headed up by Mrs. Murniati with her husband Mr. Trisno Budijanto, and supported by her daughter Mrs. Yenny Setia Widjaja and her husband, Mr. Sukyatno Nugroho.In 1987, Mr. Nugroho expanded the company into a franchise, and it became Indonesia’s first fast food brand.Following retails trends in Indonesia, from 1994, all Es Teler 77 outlets moved into malls and plazas. Es Teler 77 in these modern facilities lent much support to Indonesia’s culinary sector, and popularised the concept of Indonesian fast food by serving our most popular food and drinks nationally.After more than three decades, Es Teler 77 continues to expand, serving original recipe, quality Indonesian favourites nationwide, and to our international neighbours.With the biggest number of outlets of any Indonesian fast food (180 and counting), Es Teler 77 not only promotes Indonesian cuisine domestically, but also takes it to the world. Es Teler 77 is currently available in Singapore, Malaysia and Melbourne (Australia).