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9th Edition, Vol 11
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Karen is the current President Director of BMW Group Indonesia, whose role is overseeing BMW and MINI brands in Indonesia, a role she assumed back in 2014. A common issue in the automotive industry as the male-dominated world. After all, Bayerische Motoren Werke AG or popularly known as BMW is still about cars, despite the German brandâ€™s elegant and luxury vibes.
Karen remarks that itâ€™s hard to ignore the facts that there are still companies which â€œassociate masculine characteristics with success and achievement. These include assertiveness, aggressiveness and task-oriented leadership abilities.â€
Nevertheless, the determined business leader Karen has refused to be trapped in how companies often portray women as the nurturing yet non-executive, persona, and a no material for leaders. â€œA woman executive can also be assertive and task oriented, and can be nurturing when needed,â€ she asserts.
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