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BMW i7 Gran Lusso, the All Electric Sedan Redefining The Meaning Of Luxury

October 13, 2023
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BMW Indonesia has unveiled the highly anticipated 7th generation of the BMW 7 Series, setting new standards for opulence, driving pleasure, and digital innovation. The BMW 7 Series represents BMW's pursuit of offering the best customer experience in the automotive industry. It combines modern luxury with innovative technology, delivering an unmatched driving experience that blends comfort and dynamism. This luxury sedan comes in two variants: the fully electric BMW i7 xDrive60 Gran Lusso and the locally assembled BMW 735i M Sport, demonstrating BMW's commitment to the Indonesian market.

 

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The BMW i7 xDrive60 Gran Lusso is a luxurious all-electric sedan that stands as a testament to BMW's commitment to sustainability and excellence in design. It proudly showcases the iconic BMW i Blue accents, establishing itself as a leader in the realm of sustainability. The exterior design is adorned with the Pure Excellence theme, featuring striking 21-inch M aerodynamic 910 Multicolour Dark Grey 3D polished buff wheels paired with mixed tires.

 

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Adding a touch of personalization to the BMW i7 xDrive60 Gran Lusso, the BMW Individual Two-Tone option offers a combination of two roof colors (Oxide Grey and Sapphire Black) and four exterior body colors (Sapphire Black, Oxide Grey, Dravit Grey, Aventurine Red, and Tanzanite Blue) that can be elegantly combined to suit individual preferences.

 

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Inside, the BMW i7 xDrive60 Gran Lusso boasts the Bowers & Wilkins Diamond surround sound-system, a symphony of 35 speakers delivering a staggering 1,965 watts of power. This includes speakers integrated into the headrests and a 4D experience, ensuring an exceptional journey. Additionally, a 5.5-inch touchscreen in the rear doors, known as the BMW Touch Command, transforms the latest BMW 7 Series rear compartment into a personal cinematic space on wheels. Passengers can stream videos, play games, listen to music, access information, and watch downloaded programs, all while on the move.

 

For the first time, both drivers and front passengers can enjoy YouTube video-on-demand streaming via the control display. Furthermore, you can connect your preferred entertainment sources using HDMI.

 

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Regardless of the chosen entertainment, passengers in the BMW i7 are treated to an exceptional acoustic experience through BMW Iconic Sounds Electric. This marks the first time that all soundscapes have been developed in collaboration between BMW Group and renowned film score composer Hans Zimmer, offering a unique driving soundscape for the all-electric model variants.

 

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The advanced chassis technology achieves an optimal balance between comfort and dynamics. The active roll stabilization function, integrated into the Executive Drive Pro of the i7 xDrive60 Gran Lusso, now utilizes a 48V electric motor. It not only reduces rolling motions caused by road irregularities but also actively adjusts the body height on the appropriate side of the vehicle. Near-wheel slip-actuator limits ensure quicker and more precise corrective inputs in demanding driving situations. The latest generation of the integrated braking system now operates with higher precision, contributing to an exceptional handling experience.

 

The launch of the 7th generation BMW 7 Series underscores BMW's unwavering commitment to luxury, innovation, and the Indonesian market. With local production, advanced technology, and unmatched comfort, the 7 Series sets new standards for premium sedans, reaffirming BMW's dedication to redefining luxury and mobility.

 

 

 

 

 

 

 

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