South East Asia and Oceania


Daniel Lee's Expression Of Burberry Continues With A Summer Collection

April 01, 2024

Daniel Lee is back to showing off his second collection after joining as Creative Director at Burberry in mid-2022. This time, the 2024 spring-summer collection was presented in Highbury Square, London, under the shade of a magnificent green tent with a tartan motif, accompanied by the music of Dean Blunt.




Lee presented 55 looks where brand codes evolve across clothing with a variety of tops, skirts, trousers, coats, and footwear, alongside accessories such as bags, belts and sunglasses. 


Exploring light softness, beautiful elegance and sensuality, Lee executes this in the collection not just through feminine one shoulder dresses, mix and match tricks are applied, such as a combination of a military jacket, crop top and wide-cut trousers that bring its wearers’ curves to the surface eye level.


Moreover, this collection reimagines the trench and brings an outdoor living feel by bringing back Burberry’s signature trench coat in a minimalist feel for summer. The military feel that inspired the Burberry trench coat design is maintained with modern edge through epaulette accents and a low-slung belt. Thus, their elegance and beauty make them suitable for walking in blooming flower fields. 




T-strap style shoes and leather ankle strap heels work to give this collection a sensual vibe while maintaining Lee’s typical British style. A more casual option comes with a contemporary style loafer model, while shoulder bag models are a mainstay. Jewellery and hardware become hand-painted artworks and repeated prints on the garments in this spring-summer collection for women.


Beyond such, the collection also prominently presents various motifs with bold colors. If Daniel Lee’s first collection featured Burberry’s signature checkered tartan motifs and duck illustrations, this time the 37-year-old designer decorated his designs with chain motifs that gave a vintage and classic impression. 




The chains appear repeatedly on several occasions displayed on coats, shirts and dresses throughout the collection. Apart from them, there are also more colourfully playful floral and strawberry or cherry s motifs against beautifully alluring assymetrical silhouettes that embrace the clichés of British fruits and English meadows, which give the garments a three-dimensional effect.


Overall, Daniel Lee’s Spring-Summer 2024 collection is decorated with classic elements from Burberry given a new modern twist, as emblematic of Lee’s strong ambition as the new appointed creative director to continue strengthening the fashion house’s distinctive code by collaborating with British pop culture.











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