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Wealth management business recently got tighter, where various banks compete in becoming the foremost in the industry. They offer numerous services and products to attract priority costumers, the more the better. In respond to this challenge, Bank BRI consistently offers strategic campaign to pamper every need, giving premium services to each and every BRI priority client. Recently, Bank BRI treated priority customers with a Private Concert and Gala Dinner with David Foster in Hotel Tentrem Ballroom, Jogjakarta, on the 5th of April 2017.
David Foster is a music producer, songwriter as well as a renowned composer, whom had received 15 Grammy Award, 3 Oscar nominations and had won Emmy award and Canadian Juno Award throughout his career. David Foster has been globally renowned for the albums he produced for professional artists such as Andrea Bocelli, Celine Dion, Mariah Carey, Gloria Estefan, N’Sync, Whitney Houston, Cher, Barbra Streisand, Kenny Rogers, Madonna and Michael Jackson among many others.
In addition to attend Private Concert and Gala Dinner with David Foster, selected priority customers also got to enjoy privileges of staying in a 5-stars hotel and round trip business class flight tickets. This is one of Bank BRI’s strategies in improving wealth management business performance. Up until March 2017, there are 43,000 priority costumers recorded in Bank BRI, with a goal of having 45,000 priority costumers by the end of the year.
In further developing the wealth management program, Bank BRI is currently preparing a number of new services. The program’s latest features aim to ease customers in respond to fast technology development throughout the world. Some of which include priority card registration, customer portfolio inquiry, insurance premium top up through mobile banking and investment fund purchases via digital banking.
Aside from Private Concert and Gala Dinner in Hotel Tentrem, Bank BRI also participated in Hitman David Foster and Friends Live in Concert held in Grand Pacific Hotel Jogjakarta, on the 6th of April 2017. Besides BRI priority customers, those with BRI BritAma savings who added and held their balance for a few months were given free concert tickets starting from Festival, Gold, Platinum to Super VVIP class. Up until now, Bank BRI has utilizes concert events such as Michael Bublé Live in Concert, Jason Mraz and many other international musician to boost their third-party income and fee based income.
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