MCM Holiday Express: A Futuristic Journey to Planet Holiday

Closing the year with a futuristic flair, MCM unveils its Festive 2026 campaign, “Holiday Express,” taking style enthusiasts on an imaginative voyage from Munich to Planet Holiday.

Continuing its narrative “From Munich to Mars,” this campaign embodies MCM’s enduring spirit of exploration, digital innovation, and masterful craftsmanship, the very essence that has defined the brand since its inception.

A Journey Beyond Imagination

Divided into four chapters, Boarding, Space Travel, The Grand Banquet, and Arrival on Planet Holiday, this dazzling story unfolds as a celebration of luxury and creativity.

The journey begins in a futuristic Munich, MCM’s birthplace, where the iconic New Liz Shopper makes a grand appearance in both seasonal and timeless hues, including the legendary Cognac Visetos.

As the train glides into outer space, the second chapter reveals a dreamlike cosmos where MCM accessories shimmer like stars. Four limited-edition festive charms debut as part of the collection, adding an elegant touch of holiday wonder.

A Gravity-Defying Feast

In the third chapter, guests gather for a celestial dinner inside an orbiting dining car, where MCM’s craftsmanship takes the spotlight. The highlight piece, the Aren Mini Bag, reimagines an archival design for the Autumn/Winter 2025 collection with a refined modern edge.

Finally, the train arrives at its long-awaited destination: Planet Holiday. Surrounded by snowy peaks and MCM’s beloved character, Rabbot, the scene radiates the joy of giving. Collections such as the Aren East-West Shoulder Bag and Small Aren Rocket Crossbody shine among the glowing giant gifts, turning the landscape into a treasure field of festive fantasy.

Boundless Creativity

More than just a visual spectacle, Holiday Express invites audiences to experience the story virtually through an immersive online game available at mcmworldwide.com starting October 28, 2025.

Through a seamless fusion of narrative, craftsmanship, and technology, MCM reaffirms its position as a house of luxury that dares to evolve, blending timeless elegance with futuristic vision.

MCM Holiday Express 2026
#RegistryLifestyle #MCMHolidayExpress #MCMFestiveCampaign