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Florentine luxury watchmaker, Panerai, celebrates the launch of the latest Submersible Collection at Siam Paragon’s Sea Life Bangkok Ocean World, the ideal backdrop to get deeply involved in the brand’s underwater universe.
“This tailor-made and adventurous universe was ideated to provide a fully immersive experience by keeping our VIP clients, watch connoisseurs and partners, close to the brand’s DNA and to our core idea of the modern hero. An audacious man with a strong commitment towards extreme sports who keeps pushing himself beyond the limits, as perfectly embodied by Panerai’s brand ambassadors,” claims Jean-Marc Pontroué, CEO of Panerai.
More than 80 VIP guests, esteemed members of the press and friends of Panerai Southeast Asia, attended the event and experienced a deep-dive into the brand’s latest novelties that were showcased amidst a 360° view of the underwater world, thanks to an extraordinary concept that accentuated the immersive underwater environment.
Contemporary entertainment was provided through a live freediving show and magic tricks to add a pinch of mystery to the event, while a refined selection of Italian liqueurs and fresh seafood canapés catered to the clients’ discerning palates.
At the event, the Submersible collection watches have been presented, including the latest Panerai Submersible Chrono Guillaume Néry Edition - 47mm (PAM00982), a professional diving watch combining technical performance and a remarkably powerful, sporty appearance, inspired by the French freediving champion known internationally for the world records he has broken and for his astonishing underwater photographs.
Also showcased for the very first time in Thailand is the new collection of Luminor Due watches with a more pronounced identity expressed by its wider range of features that includes new materials and the interchangeable quick release strap system.
Available exclusively in Panerai boutiques, these new watches stand out from a mechanical point of view for the new calibres, entirely executed by the Panerai Manufacture in Neuchâtel.
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