Jewel from the East: SISSAE's Captivating Fusion of Tradition and Elegance at The Westin Jakarta

Transforming Daily Treats at The Westin Jakarta into a glamorous fashion showcase, the launch of the “Jewel from the East” Chinese New Year collection by SISSAE captivated attendees with its elegance and cultural richness. This event unveiled over 30 exquisite women’s outfits, each featuring intricate hand-embroidery that pays homage to SISSAE’s commitment to artistry and innovation. Drawing inspiration from hand-painted artworks, the collection reimagines traditional Qipao designs with a modern twist, seamlessly blending comfort with timeless elegance.

SISSAE’s dedication to craftsmanship is highlighted by its collaboration with talented local artists, whose intricate embroidery work not only enhances the beauty of each piece but also elevates Indonesia’s reputation for artistic excellence. Each outfit is a celebration of heritage and creativity, embodying the brand’s mission to promote Indonesian artistry on a global scale.

Adding to the sophistication of the collection, SISSAE joined forces with Kim Fook, a renowned luxury jewelry brand, to complement their designs with stunning jewelry pieces. This collaboration infused the collection with a touch of opulence, creating a harmonious blend of fashion and fine jewelry that resonated deeply with the audience.

The event was not merely a fashion showcase; it was a multidimensional experience that blended beauty, art, and lifestyle. A highlight of the trunk show was a skincare talk by Beart, a prestigious Korean skin clinic specializing in natural glowing skin. This engaging session provided valuable insights into achieving radiant skin, further emphasizing the connection between beauty and confidence.

The grandeur of the event was further elevated by the presence of Puteri Indonesia, who graced the occasion with her poise and elegance. Sponsored by Mustika Ratu, her appearance underscored the synergy between tradition and modernity, aligning perfectly with the theme of the collection.

No celebration is complete without exceptional culinary delights, and The Westin Jakarta’s culinary team did not disappoint. Led by Executive Pastry Chef Enggie Anggakusumah, the team curated an array of delectable canapés and treats inspired by SISSAE’s latest collection. These delicacies not only delighted the palate but also mirrored the artistry and elegance showcased in the fashion pieces, creating a cohesive and immersive experience for all attendees.

The “Jewel from the East” collection launch was more than just a display of fashion; it was a testament to SISSAE’s growth as a local brand with a global vision. By combining traditional elements with contemporary designs, SISSAE continues to push boundaries and redefine the narrative of Indonesian fashion. This event, held at the luxurious Westin Jakarta, left an indelible mark on its guests, celebrating the beauty of culture, innovation, and collaboration.