Martell New Sensations

Martell, the oldest of the great cognac houses, forged by passion and knowledge passed through the Martell family since 1715 - creating cognacs that have been enjoyed and cherished for three centuries. On the 1st of November 2018 at the Westin Hotel in Jakarta, the renowned French cognac brewer launched its latest new variant aptly called “Martell Cognac VSOP Aged in Red Barrels”. The bottle is packaged in a warm copper color with a golden glow emanating from this wondrously crafted bottle.

Since 1715, the House of Martell is renowned for its smooth and soft cognac style, and now the company is re-creating a new dimension of cognac meant to signify the luxury of life. The “Martell Cognac VSOP Aged in Red Barrels” is a cognac designed specifically through a double distillation process of grapes without a clear log and ripened exclusively in the best oak wood barrels aged between 180 and 200 years from the ancient French Troncheais forest.

Presented with the succinct yet exuberant tagline “true elegance lies in perfect balance”, the House of Martell is in prime position to confirm how valuable it is to enjoy every drop of the “Martell Cognac VSOP Aged in Red Barrels.” The red color of the barrel describes the perfect stage of maturity of wood and eau-de-vie. This creation gave birth to a harmony between the natural aroma of fruit and the touch of wood consisting of smooth red oak wood barrels, allowing a balanced exchange between the two and leading to the creation of very rich and delicate cognac. A true and authentic expression in the style of Martell.

“Martell Cognac VSOP Aged in Red Barrels” is a masterpiece in your hand. The splendor of taste poured slowly into classic glass bottles transparent and radiating full of courage through the sensation of warm copper shades of gold from that classy cognac. An intense aroma that comes from ripe yellow fruit - mirabelle plum, greengage, apricot and peach wine also stimulate a perfect and fresh impression. One will be able to experience this sensation simply by opening the bottle cap and feeling the welcome aroma of the fruit as it blends comfortably with a touch of wood, soft spices and aromatic strength of cognac.

Mr. Edhi Sumadi, Managing Director of PT Pernod Ricard Indonesia said “Martell always want to bring cognac with the best quality and certainly will be very popular with Martell lovers. This red barrel is very valuable because the House of Martell created it. We always ensure the maturity level of each barrel is perfect. Besides that, Martell only use the best oak wood and our VSOP is at least 4 years old. This makes it even more valuable”.

To celebrate the launch of this wonderful Cognac, Martell together with PT. Pernod Ricard Indonesia extended a warm invitation to members of the media by hosting a sumptuous gala dinner that was teeming with people, all of whom acknowledged the launch of a true masterpiece.

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