Sanrio principle is "small gift,big smile" It's not only a catchy slogan,but the foundation of everything Sanrio did. We are proud to say we have been creating smiles for over 40 years. When a customer buys a small Sanrio gift, a big smile will come afterwards. Sanrio believes that a gift is a more than just a gift. Instead, a gift is a means of expressing our heartfelt feelings for others. As a senders successfully deliver their concerns and receivers receive their caring from others, so no matter senders or receivers will feel glad and show big smiles on their faces. This principle is shown in all Sanrio activities; no matter we are designing a stationery set, a theme park, a retail store or an animated television series. In Sanrio boutiques, it showcases the ultimate Sanrio collection to you all. We would like to invite all our friends and guests to experience the magic of these four simple words.