Urban Icon is a multi-brand curator of some of the best brands in the world and the most innovative products in accessories parts including watches, wearables, leather bags, accessories and fashion jewelry. An exclusive concept residing in Indonesia was created in 2008 by Time International Group, Urban Icon was founded on the following core values: Care - our primary mission is founded on the idea of listening to our guests, being empathetic and customer-centric. We see it as our mission to reduce doubts, fears both in terms of cost or inconvenience during the process of buying your new accessory. Fun - Urban Icon is meant to be "an oasis in a world full of worries"; A place where our guests and teams can be themselves, discover and learn new things and enjoy their time and conversation with our team. Community - We see ourselves as part of a group of friends who are active participants in our brand. While our business is to sell things, we also know that listening to the voice of friends is no less important. Creativity - Our brands, displays, packaging and even our celebrations are inspired by a story. Our brand is rooted in unique art and design and we aim to be a pioneer in our service and the way we present ourselves to our guests every day. Personalization - An accessory is the highest expression of your personality. We strongly believe that there is no single product that is perfect for everyone and we aim to find ways to create every product you buy in our store that is unique to you.