Body and Soul - Pondok Indah Mall 2

Back in 1996 a young Australian fashion savvy woman Melissa planted a seed in the mesmerizing island of Bali by opening a clothing store called Body & Soul.The store delighted and entranced the young people who both lived and traveled to Bali, and shopped while there. The brand invoked some of our culture’s favorite values - those of femininity, freedom, courage, and spirit.

Desire and demand was almost immediate, and to meet this overwhelming response, Melissa decided to expand the brand to the rest of Indonesia. More shops opened in Bali and across the many islands of Java. Body & Soul quickly became Indonesia’s must-have sexy, sophisticated fashion brand.

Over the years the label has evolved into a more mature and contemporary brand. This allowed twenty-something women to appreciate the lines of clothing that catered to their intelligence, creativity and individuality, while maintaining its top quality and affordability.

Body and Soul launches the Summer 2013 with newness and unique collection. The concept is to make our customer dress up with elegance and yet be playful who is otherwise a confident career woman , a home maker and a serious entrepreneur.
With this collection, we want to bring a new breeze of playfulness this summer . It suits not only the young but also luxury woman. Character of the clothes is playful yet noble.