Lock and Lock - Central Park

Hanacobi dominates the Korean domestic market and has become recognized in the world market by introducing a new concept in the food storage container category, Lock&Lock, with a 4-sided locking mechanism. According to recent Korean market research, 97% of homemakers are aware of the Lock & Lock brand, and more than 80% are now using Lock & Lock. Also, the purchase intention rate rose to 70%, the highest in its category, with customer satisfaction the highest-rated as well.

Founded in 1985, Hanacobi manufactures over 600 kitchen, home organization, picnic, lunch box, and children's products. In 1997, the Company revitalized itself by redirecting its focus toward research & development, production, and marketing of one product: Lock & Lock. As a result, Hanacobi now stands tall as the manufacturer of the world's most functional airtight storage containers.

Best of the Best Lock & Lock has already been recognized overseas, and of course domestically. Many buyers at the world's four primary consumer exhibitions in Chicago, Frankfurt, Tokyo, and Hong Kong praised Lock & Lock as the new food storage container that will lead the market in the next 10 years. In 2001, on QVC, the world's number one home shopping network, Lock & Lock sold over 5,000 sets at its first brief airing. Sales on QVC continued to explode. The product was awarded the "Best of the Best" on LG Home Shopping Network four years consecutively, from 2001 to 2004. Hanacobi does not rest on being No. 1 in Korea alone. It constantly focuses on developing superior design and ultimately a product that will become the world's most widely acclaimed container. Lock & Lock has become an international brand, enjoyed by families in 63 nations.