Recognizing the need in the market for a leading retailer for fine timepieces, Time International ventured into this business category, by opening its first multi-brand fine timepieces boutique, The Time Place, in Plaza Senayan, Jakarta in 1999. Following this unique store concept in Indonesia – the first of its kind in the market – The Time Place further expanded with new locations, in Plaza Indonesia, Pacific Place and Tunjungan Plaza IV in Surabaya. Since then, The Time Place has been labeled the pioneer in the industry for Indonesia. The Time Place launched its first Rolex boutique in The Shoppes at Marina Bay Sands, Singapore in 2011 and following the success the first ever ownstanding Rolex boutique in Indonesia at Plaza Indonesia. To date, over thirty world renowned watch brands are housed by The Time Place in the various locations. True to its famous tagline, “Value. Knowledge. Choice.â€, The Time Place offers customers not only a wide selection of timepieces to choose from, but also a world-class shopping experience.