Early Learning Centre is a specialist toy retailer for children aged 0-6 years dedicated to helping children develop and learn through play. Opening in 1974 and it has now grown into a multichannel global business with more than 500 stores across 42 countries. Early Learning Centre creates fantastic toys toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are great fun. All the toys are designed to stimulate children’s development in many ways to help children explore the boundaries of their imaginations and creativity, to make learning fun and help children be all they can be. As a specialist Early Learning Centre works closely with child development experts from child psychologists and nursery school teachers to mums and children themselves, to design and create its products. Safety and Quality are at the heart of Early Learning Centre, all toys meet and exceed all British and European standards for toy safety. Early Learning Centre stores are designed so children can play with the toys while their parents discover what's on offer in a fun and inviting environment.