Electronic City - Artha Gading

As of June 2014, Electronic City has rolled out a total of 63 stores spread across several big cities in Java, Bali, Sumatera, Kalimantan and Sulawesi. Electronic City offers the comprehensive products in four major categories: Audio-Video, home appliances, mobile devices and gadgets, IT equipment and office supplies. In carrying out its operations Electronic City is supported by 11 distribution warehouses located in Jakarta, Bogor, Bandung, Tengerang, Solo, Medan, Denpasar, Pontianak, Balikpapan and Kendari.
Electronic City implemented a dual branding strategy through two store concepts consisting Electronic City Store (EC Store) and Electronic City Outlet (EC Outlet) as a marketing methods to target different consumer segments. Electronic City also lunched an e-commerce platform through its official website with a view to strengthen The Company’s image and attract customers who prefer to buy products online.