Hush Puppies - AEON Mall Jakarta Garden City

We invented casual. This Spring/Summer, we're capturing what it means to be casual and combining it with the lighthearted spirit and sunshine of the season. Focusing on the combination of effortless style and undeniable comfort that Hush Puppies is all about.

Let's get away. Near or far. With loved ones, four-legged friends, or in a quiet moment all your own. Spring/Summer 2017 is all about creating a relaxing retreat wherever you are. We jetted off to sunny California to capture the essence of this collection stylish, comfortable looks in natural materials, and chic prints against a crisp white backdrop accented by the Golden State's endless blue sky. Cheerful blue, coral, and plum shades meet casual neutrals to create a harmonious collection of essentials that is versatile, on-trend, and authentically Hush Puppies.

We'recontinuing with the We Invented Casual messaging that reinforces our authenticity and celebrates our casual style. Alongside our Brand Campaign, weve created assets for our primary product stories: The Body Shoe, DreamOn and The Roller. Each story embraces the core values of the brand visually, but has its own angle and compelling story to tell.

DREAMON I Dreams Come True
Introducing the DreamOn collections  where style and comfort GET IT ON! Our DreamOn messaging and visuals focus on the beautiful style and unbelievable comfort of the collection. You quite literally need to get these styles on to experience the comfort for yourself. Product assets that emphasize the comfort story and amazing cushioning can sit alongside the lifestyle imagery in a store environment. Flirty and feminine shoes that are unbelievably comfortable, thats what DreamOn is all about. Woman who dream of being able to wear their shoes literally all day without having to think about the comfort of their feet, will be amazed at how great these feel.