Minimal's mission is to provide youth, women, men and netizen an internationally inspired, on trend and premium quality fashion at best price. Minimal has a various styles of apparel for daily, evening to office wear that include fit and flare dresses, shift dresses, blouses, shirts, pants and outwears that are very easy to mix and match. Minimal has become one of Indonesia's fashion destinations and can be the answer to every fashion dilemma. Minimal also has an exclusive line, Minimal Gold. This collection aspires to open up another avenue for customers who are seeking affordable luxury. Gold is available in limited pieces, in exclusive stores.