MINISO, a Brand from Japan, was established in Tokyo in 2011, by Miyake Junya, Japanese Designer and Ye Guofu, Entrepreneur from China. Miniso started operations in China in September of 2013 and has grown worldwide. Within three years, MINISO has opened more than 1,000 stores. Currently, the average MINISO opens 80 to 100 stores each month and is expected by 2020 to have 6,000 stores worldwide. MINISO is considered as a competitor by some famous companies such as UNIQLO, MUJI and WATSON. MINISO is also considered a major competitor by the "Apple" distributor in China. MINISO has signed strategic partnerships in more than 50 regional countries, including the United States, Canada, Russia Singapore, Dubai, Korea, Malaysia, Hongkong and Macau.