Miniso - Kalibata City Square

MINISO, a Brand from Japan, was established in Tokyo in 2011, by Miyake Junya, Japanese Designer and Ye Guofu, Entrepreneur from China. Miniso started operations in China in September of 2013 and has grown worldwide. Within three years, MINISO has opened more than 1,000 stores. Currently, the average MINISO opens 80 to 100 stores each month and is expected by 2020 to have 6,000 stores worldwide. MINISO is considered as a competitor by some famous companies such as UNIQLO, MUJI and WATSON. MINISO is also considered a major competitor by the "Apple" distributor in China. MINISO has signed strategic partnerships in more than 50 regional countries, including the United States, Canada, Russia Singapore, Dubai, Korea, Malaysia, Hongkong and Macau. MINISO positioned itself as a fast-food chain store, providing quality, creative products at affordable prices and launching new products every week. MINISO follows the philosophy of life "Simple, natural and qualified". MINISO products always prioritize the quality and attention to the best raw materials in the world. 80% of product design comes from Japan, Korea, Singapore, Malaysia, China and other Countries. MINISO created a new business model that builds shopping and recreation experiences simultaneously. So that consumers in shopping feel happy, as well as to follow the fashion and healthy lifestyle in MINISO. The location of the shops of MINISO is located in the shopping centers that exist in major cities in Indonesia. So MINISO can always be close and present a good shopping experience to consumers every time.