BMW Arta Motor Lestari - Thamrin

PT BMW Indonesia, along with PT. Artha Motor Lestari, inaugurated BMW Thamrin as the first BMW City Sales Outlet in Indonesia. 

Located in the heart of the city, this newly-launched 3S dealership also plays a strategic part in providing a new retail concept to further strengthen the brand offerings. Karen Lim, President Director of BMW Group Indonesia as well as Board of Directors of PT Artha Motor Lestari, Leonel Gozali and Tjundaka Natawardaya were present to introduce the unique concept during the grand opening ceremony.

 “BMW City Sales Outlet is the name that BMW has chosen for the new format of store it is introducing in various places where it has a presence. Over the last few years, BMW has initiated a transformation process in order to offer new added value for customers. To this end, BMW has introduced a new store concept that is closer to the users and better able to convey the values that differentiate BMW from other car manufacturers.