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BMW 7 Series - Catalogue|Video
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Modern luxury lies in the detail, and in the sum of elegance, dynamics and aesthetics perfection. It is an all-embracing experience that renders the everyday more efficient and comfortable.
Modern luxury also denotes change. It explores the limits of technology, embraces new responsibilities through innovation, and sees sustainability as an opportunity.
Modern luxury is part of a connected world. Its origins, though, lie in consummate handcraftsmanship and a tradition which, through BMW M, BMW I, and now the BMW 7 Series, pursues the same goal over and over: shaping the future.
THE BMW 7 SERIES
The BMW Group has a long tradition of creating the automotive future. We believe the best way to predict the future is to create it. With the BMW 7 Series we are creating tomorrow’s luxury today. Thanks to game-changing innovations, benchmarking comfort and contemporary design as well as dynamics that are both impressive and highly efficient.
BMW is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945. The company was founded in 1916 and has its headquarters in Munich, Bavaria.