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Spectre, the first fully electric Rolls-Royce, made its debut in Indonesia on 14 November 2023, ahead of first client deliveries. As the world’s first ultra-luxury electric super coupé, Spectre is being shown to clients and media alike on a regional tour to provide a look into Rolls-Royce's electric future, ushering a new super-luxury, boldly electric era for Rolls-Royce Motor Cars in Indonesia.
Among the strong interest and demand for the eagerly anticipated Spectre locally & worldwide, Indonesia is one of the top growth markets within APAC for highly successful individuals in the world. This also takes into account the increasing number of clients for the remarkable motor car that are newer and younger to the brand, along with being increasingly diverse.
In 2021, Rolls-Royce Motor Cars made a historic announcement that would shape the marque’s history forever. It declared its commitment to electric technology by both announcing Spectre, an all-electric car with first customer deliveries in the fourth quarter of 2023, and that by the end of 2030, the marque’s entire portfolio would be fully electric.
Since this significant moment in the storied history of Rolls-Royce, Spectre has been on a remarkable journey, including completing a highly demanding testing programme, spanning 2.5 million kilometres. Last October, Spectre was unveiled to the world at the Home of Rolls-Royce in West Sussex, England, and response from across the globe has been overwhelmingly positive.
Capturing the imagination of many, Spectre heralds the beginning of an exciting new chapter for Rolls-Royce Motor Cars and the start of the marque’s all-electric era. The marque has a long-standing connection with electric technologies; in 1900, Rolls-Royce co-founder Charles Rolls prophesised an electric future for the motor car.
Having experienced an electric vehicle named The Columbia Electric Carriage, he foresaw the technology's suitability as a clean, noiseless alternative to the internal combustion engine - providing there was sufficient infrastructure to support it. In 2011, Rolls-Royce showcased a fully electric Experimental Phantom concept named 102EX. This was followed by 103EX, a dramatic design study that anticipated a bold electric future for the marque.
Spectre represents a promise made, a prophecy kept and a remarkable undertaking; demonstrating how perfectly Rolls-Royce is suited to electrification. By the end of 2030, its entire product portfolio will be fully electric. With its highly contemporary design and delightful Bespoke interior, combined with true engineering substance and innovation, there can be no doubt that Spectre is a true Rolls-Royce.
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