Modinity Fashion Parade 2025: A Spectacle of Elegance and Innovation

Jakarta, February 2025 – Following the resounding success of the previous year, Modinity Fashion Parade 2025 (MFP 2025) returns with even greater grandeur, offering an unparalleled experience for fashion enthusiasts. With over 2,000 invitations selling out in under 48 hours, the overwhelming enthusiasm surrounding this event is undeniable. Held on Friday, February 21, 2025, at The Hall, 8th Floor, Senayan City Mall, this prestigious runway showcased five renowned brands under the Modinity Group—Buttonscarves, Benang Jarum, Nada Puspita, Zyta Delia, and the highly anticipated newcomer, Calla. From elegant Raya collections to exclusive collaborations, each piece on display embodied sophistication and luxury, providing an unforgettable experience for fashion connoisseurs.

One of the most anticipated highlights of MFP 2025 was the debut of Calla, marking its official entry into the Modinity family. With its distinctive design identity, Calla introduced the "Pansy In The Air" collection, featuring the signature pansy motif. Symbolizing bravery, creativity, and beauty, this collection harmonized bold and pastel hues, exuding elegance and modernity.

Buttonscarves unveiled the Dazzling Festive collection, radiating opulence through a striking blend of bold colors, graceful silhouettes, and intricate embellishments featuring its iconic "B" logo. Bringing the collection to life on the runway were Buttonscarves' brand ambassadors—Laura Basuki, Putri Marino, Alyssa Daguise, and global fashion icon Halima Aden—each exuding confidence and charm.

Benang Jarum presented four exquisite collections, including its highly anticipated collaboration with Indonesian diva Raisa. The Festive Finesse collection embraced delicate floral motifs, encapsulating softness and elegance while marking the second collaboration between Raisa and Benang Jarum. Additionally, a partnership with Mothercare resulted in the enchanting Memories of Raya collection for children, blending comfort with timeless aesthetics.

In celebration of its fifth anniversary, Benang Jarum introduced the Adara collection, a seamless fusion of elegance and modernity featuring geometric patterns, classic stripes, and bold floral designs such as paisley and anemone. Meanwhile, Benang Jarum Black Label showcased the Ethereal collection, highlighting luxurious lace materials in an exquisite palette of white, cream, black, and pastel green—creating a sophisticated and feminine aesthetic.

Nada Puspita, renowned for its artistic designs, unveiled Raya Romance, a collection that masterfully blended two distinct Raya themes. The first was inspired by the grandeur of the Mughal Empire in India, featuring motifs of Mughal gardens, majestic pillars, and architectural brilliance that exuded magnificence. Lotus flowers, a prevalent decorative element of the Mughal era, further enriched this collection. Meanwhile, the second theme embraced classic vintage aesthetics, intertwining Nada Puspita’s signature floral motifs with ribbon and lace accents—delivering a romantic, sweet, and feminine allure.

Zyta Delia introduced the Aeré collection, drawing inspiration from the French words "aerial" and "aérien," signifying lightness and fluidity. This collection featured five elegant handbag designs and five captivating scarf series, seamlessly integrating into the modern woman’s lifestyle. As a special surprise, Zyta Delia also collaborated with Batik Trusmi to present the Twilly collection—an exquisite bag accessory available in four stunning color variations.

Beyond the breathtaking collections, MFP 2025 shone even brighter with a star-studded lineup and mesmerizing live performances. In addition to Halima Aden and the Buttonscarves brand ambassadors, the event featured a special performance by Raisa Andriana in collaboration with Benang Jarum. Indonesian music legends Rossa and Ruth Sahanaya further heightened the evening’s grandeur with an exclusive musical showcase.

Attendees were also given the opportunity to enjoy an exclusive shopping experience through the "See Now, Buy Now" concept, allowing them to purchase the latest collections immediately after they debuted on the runway. The MFP 2025 exhibition area further enhanced this immersive retail experience, seamlessly merging fashion and commerce in a harmonious setting.

As the Official Makeup Partner, Buttonscarves Beauty played a pivotal role in creating captivating runway looks. With expert craftsmanship, each model exuded flawlessness, embodying the elegance and distinctive character of the showcased collections.

"This year, we aim to deliver a fashion experience that not only captivates the eye but also stimulates the senses, leaving an indelible mark on everyone in attendance. We are also thrilled to welcome Calla into the Modinity family, introducing a fresh perspective to our vision. With the presence of global icon Halima Aden and Indonesia’s most celebrated stars, we continue to push creative boundaries and redefine the fashion landscape," said Linda Anggrea, CEO of Modinity.

As one of the most highly anticipated fashion events of the year, Modinity Fashion Parade 2025 once again reaffirms Modinity Group's commitment to innovation, creativity, and unparalleled fashion experiences. A true celebration of elegance, artistry, and visionary design, MFP 2025 continues to set new benchmarks in the world of fashion.