From Dubai to Jakarta, Buttonscarves Brings the Dune Series as a Testament to Its Global Vision

Following its international showcase in Dubai Fashion Week S/S 26, Buttonscarves now presents the limited edition Dune Series, bringing a collection shaped by the desert’s timeless elegance—a reflection of strength, serenity, and endless horizons.

In conjunction with the launch, Buttonscarves transformed the iconic desert landscape in Dubai into a living stage of creativity. By transforming the desert’s vast horizons into an immersive brand experience and living runway, Buttonscarves underscored its vision of boundless creativity and international presence. Every detail—from the bold infusion of Viva Magenta to the careful orchestration of the space—reinforced the brand’s signature aesthetic, sparked conversation, and showcased its vision of boundless creativity.

Building on this momentum, Buttonscarves officially introduced the Dune Series at Fashion Nation, Senayan City, one of Indonesia’s prestigious fashion platforms. The showcase reaffirmed the brand’s innovative approach to storytelling through fashion and emphasized its growing global influence while staying rooted in its local origins.

In total, eight looks were styled in matching color stories that reflected the shades of the scarves, creating a cohesive and striking visual narrative. Meanwhile, seven all-black ensembles were designed to let the scarves take center stage—transforming them into bold statements of identity and artistry.

“Every stage we step on is part of our larger vision and bold dreams towards the future,” said Linda Anggrea, CEO & Creative Director of Buttonscarves. “From Dubai to Jakarta, our journey reflects how a brand rooted locally can grow into a global player through bold storytelling and meaningful activations.”

Looking ahead, Buttonscarves is preparing to expand its international footprint with upcoming store openings in Singapore and a series of global activations. Each move is a deliberate step in the brand’s long-term vision: to establish itself as a leading voice from the Global South, demonstrating that creativity, innovation, and cultural perspective from the region can influence and shape global fashion narratives.