Dior Launches 'Gem Dior', A Contemporary Symbiosis of Nature and Couture

An original collection of seven watches and eleven pieces of jewelry by Victoire de Castellane, Gem Dior exalts the House's creativity and excellence of savoir-faire. 

“I wanted to design a collection of watches and jewelry that wasn’t figurative,” confides the Creative Director of Dior Jewelry. “The spirit of this collection is modern, it’s a style I would describe as abstract organic, an organized commotion that proved a true technical challenge for our ateliers.” 

For example, the timepiece’s original casing mimics the appearance of minerals, while the bracelet was inspired by the way Monsieur Dior pinned fabric samples for his haute couture creations on sheets of paper. The atypical geometry of Gem Dior also extends to an irresistible series of rings, bangles, and earrings. A unique universe that marries audacity and elegance.

Gem Dior is available in six other versions (in steel and black mother-of-pearl, in pink gold with full diamond pavé, in gold and steel with lapis lazuli, etc.), each presented with an interchangeable black leather strap. The jewelry collection is completed by rings, bangles and earrings in yellow, pink and white gold, fully or semi-paved with diamonds. The play of contrast on the refined metalwork brings out the distinctive design of Gem Dior. 

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