|Sign in with Your social media account.
Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874. Being a true innovator of the watch and jewelry world, Piaget strongly believed in creativity and artistic values. As such, for the second time this year, the Maison Piaget has called upon the genius of illustrator Yukiko Noritake to enhance their latest creations.
After collaborating with Piaget in the summer to celebrate the brilliantly iconic Possession collection and the honeyed tones of their Gala wristwatches and High Jewellery cuff watches on the shores of the Riviera, Yukiko Noritake has imagined and illustrated a new campaign in which Piaget’s enchanted talismans truly come alive.
Blending the traditional and the contemporary, this magical journey begins in La Côte-Aux-Fées, the cradle of the Maison Piaget and still its beating heart, before taking flight to the shores of the Côte d’Azur and lighting up the night owls of Paris and New York. Watch this festive spirit take boutique windows by storm, all over the world, illuminating the majestic façades of New Bond Street in London for a moment of celebration to be remembered forever.
With her keen eye and unique inspiration, the artist has taken a fun and creative approach, encouraging the world to discover or rediscover the Maison Piaget’s most beautiful and iconic pieces. Her work recalls some of the most memorable artistic encounters within the Piaget Society in the 60s and 70s, with true “Extraleganza”: Andy Warhol, Salvador Dali and Swiss painter Hans Erni.
Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channeled into its collections including Altiplano, Piaget Polo, Limelight Gala, Possession, Piaget Sunlight, Piaget Rose and Extremely Piaget. In turn, from the snow-covered valleys of La Côte-Aux-Fées to glittering nights in Paris and New York, the Japanese artist Yukiko Noritake shapes the image of Piaget in full festive swing.
Follow our RegistryE social media to get our latest updates: