BMW Performance Motors Thamrin: A Visionary Step Towards the Future of Mobility in Indonesia

BMW Indonesia, in collaboration with BMW Performance Motors, proudly inaugurated the BMW Performance Motors Thamrin showroom on December 14, 2023. This grand launch event, held in the heart of Jakarta’s bustling city center, featured live music performances and captivating entertainment, making it a memorable occasion. The introduction of the cutting-edge Retail.Next concept further signaled BMW’s commitment to innovation and customer-centric excellence.

The BMW Performance Motors Thamrin showroom is not merely a retail space; it is a symbol of progress and a bold step toward the future of mobility. This collaboration between BMW Indonesia and BMW Performance Motors represents a significant investment aimed at delivering unparalleled customer experiences. With a strong emphasis on sustainability and electrification, the showroom underscores BMW’s vision for a greener and more connected future.

One of the standout features of the showroom is the implementation of the BMW Retail.Next concept. This innovative approach has revolutionized several aspects of the purchasing journey, ensuring a seamless and personalized experience for customers. These features include a tailored VIP experience that prioritizes comfort and exclusivity for every visitor, cutting-edge Emotional Virtual Experience (EVE) technology that allows customers to explore BMW models in a virtual environment, and the opportunity to experience the unmatched performance and engineering of BMW vehicles firsthand through legendary test drives. The concept also includes personalized vehicle delivery designed to meet the unique preferences of each customer, ongoing support and connectivity to enhance ownership satisfaction, and a commitment to eco-friendly practices in both operations and offerings. Furthermore, as a certified BMW i dealership, the showroom is equipped with two advanced charging stations, supporting the transition to electric mobility.

The BMW Performance Motors Thamrin showroom sets a new benchmark in automotive retail by seamlessly integrating digital and physical experiences. It offers customers an immersive journey, reflecting BMW’s dedication to innovation and quality. From the moment customers enter the showroom, they are greeted with an environment that combines modern aesthetics with advanced technology, creating an atmosphere that is both welcoming and futuristic.

BMW’s emphasis on sustainability is evident throughout the showroom. From eco-conscious construction materials to the promotion of electric and hybrid vehicles, every element is designed with the future in mind. This commitment aligns with global efforts to reduce carbon emissions and foster a more sustainable automotive industry.

The grand opening also served as a platform to showcase BMW’s latest advancements in electrification. Guests were given the opportunity to learn about BMW’s innovative electric vehicles and the comprehensive ecosystem supporting them, including charging infrastructure and digital services.

As BMW Indonesia continues to lead the way in the automotive sector, the BMW Performance Motors Thamrin showroom stands as a testament to its unwavering commitment to excellence. By combining cutting-edge technology, sustainability, and customer-focused innovation, BMW is not just redefining the car-buying experience but also shaping the future of mobility in Indonesia.

This milestone marks a new chapter for BMW in Indonesia, highlighting its dedication to pushing boundaries and delivering extraordinary experiences to its valued customers. The BMW Performance Motors Thamrin showroom is more than a showroom; it is a visionary space where the future of mobility comes to life.