Kent and Curwen - Paragon Shopping Centre

Established in 1926, Kent & Curwen initially carved a reputation as a purveyor of club, college and regimental ties, supplying such venerable institutions as Oxford and Cambridge universities. In the early 1970s, Kent & Curwen also secured the privilege of dressing the Australian Cricket Team, which leads to its popularity in its cricket jumper and rugby shirts.

Creative director Daniel Kearns, in partnership with David Beckham, has established a new blueprint for Kent & Curwen: a fresh take on English heritage for the way men dress today. British sporting and regimental traditions have been reimagined to present renewed pride in the authentic roots of Kent & Curwen, in the charm and strength of character of British gentlemen across the decades. Beckham is the archetypal Kent & Curwen man, celebrated as much for his style as his achievements as a global sporting icon. His intuitive ease of dressing is emblematic of the new British attitude at Kent & Curwen.