Chicco - Paragon Shopping Centre

Chicco, the largest baby brand in Europe established since 1958, is a firm believer in the philosophy that “Every Moment Mattersâ€. Chicco caters to the varied needs of children during every stage of their development - from newborns to children up to 8 years of age

Priding itself as a one-stop retail destination for parents, parents-to-be and babies, shoppers can expect to find their next baby essential at the store, which ranges from trendy fashion apparels for children, nursing products and maternity wears, baby feeding bottles to strollers and highchairs, educational toys and everything in between.
Great Quality Baby Essentials for Everyone, Regardless Of Budget

Chicco understands every parent and child’s need for the best quality products that work seamlessly with their lifestyles, hence the 58-year-old brand practices tiered pricing to ensure their products are accessible to all shoppers. Most of the products sold in store include alternative variations of the same product which are sold at different prices - this is such that there is something for everyone, regardless of their shopping budget! Chicco is also proud of its homogenous pricing model, where shoppers in Singapore can enjoy similar prices for the products sold here, as with the same products that are sold in Europe.