Founded and named after legendary Japanese make-up artist and beauty pioneer, shu uemura, the brand breaks all boundaries in beauty creation.Developed based on the founder\\'s holistic philosophy that \\"beautiful make-up starts with beautiful skin\\"\\', we believe that the quality of skincare is essential in creating beautiful make-up. Also, the extraordinary spectrum of colors and textures found within shu uemura\\'s atelier enables every user to become a true artist, liberated to freely experiment with infinite expression and make-up designs.Explore the world of shu uemura and find your own unique beauty today.