Tsumori Chisato - Forum The Shopping Mall

Unlike her predecessors – the influential quartet that is Comme des Garcon’s Rei Kawakubo, Yohji Yamamoto, Issey Miyake and Kenzo Takada, Tsumori Chisato doesn’t do cerebral, serious fashion, even though she was an alumni of the renowned Bunka Fashion College, the Japanese equivalent of Central Saint-Martins. On the contrary, the fashion label she founded more than two decades ago and her designs seem to have closer style cues to Japanese comic manga and the inimitable kawaii culture Japan is famous for. (Style.com once described her look as the love-child of Vivienne Westwood and Celia Birtwell weaned on a diet of Manga and Disney cartoons.) With her fun, flirty prints – a mainstay in every collection, bohemian-cute and youthful aesthetic, Chisato, who worked for Miyake in the Seventies, has since built reputable street cred amongst the coolest girls in fashion epicentres worldwide.