bYSI - Citylink Mall

"The fascinating world of Fashion simply makes a statement of who we are"

From a home-grown fashion label in Singapore, bYSI® started off with a humble store in Tiong Bahru Plaza in 1998 which promises customers “A New Woman Every Dayâ€. Over the years, bYSI® has made a name for itself by delivering chic apparels to women at affordable prices. While being in the fashion industry was well known for its cut-throat competitiveness, brand founder, Mr Tan Yew Kiat, focused heavily on innovation and brand development ever since the start of his business life. Today, bYSI® has become an essential fashion choice for the sophisticated women.

bYSI® emphasizes above all else, the importance of committed service staff at retail outlets. The second syllable 'si' in bYSI® means 'yes' in Italian, which was meant to encourage a 'say yes' service attitude among the staff. Specifically, bYSI® means being served by people who say 'yes'. In 2015, international E-commerce website, www.bysi.com, was established to reach out to the global market.

bYSI® believes that every woman should have the luxury to wear the latest and own a chic, relevant wardrobe that fits her lifestyle. While most of us might not get to order our wardrobe direct from the runways, at bYSI®, you have access to the latest styles and easy-to-match accessories to create a functional yet chic wardrobe for every day of the week and for every occasion.