Cosmetics and skin care are no longer a luxury, in fact, they have become everyday must have items that have even stepped over the boundaries of gender. Unfortunately such everyday essentials are sold at rocket-high prices where customers no longer pay the price of the actual product however are instead found to be paying the price of extravagant packaging or mass media advertising. Although at the moment Missha is surrounded with steeply priced competitor's cosmetics; it is our mission and goal to normalize such extravagant pricing. We firmly believe that we can only accomplish this through constant support and interest from our Missha loyalists that have been steady and strong with us ever since the first day of opening.