personal style. Armani Exchange is the youthful label created by Italian designer and entrepreneur Giorgio Armani. With Armani Exchange, Mr. Armani interprets his sensual and unique style to create a casual, yet sophisticated collection for the young, urban and sexy. The collection takes its cue from all elements of metropolitan life, from day to night. Taking his Italian sense of design, Mr. Armani creates a collection that offers a wide range of stylish pieces for men and women, from jackets and blazers to sweaters and knits, denim and tees. Silhouettes are strong and the collection offers the ultimate in comfort and style.