Chicco understands every parent and childs need for the best quality products that work seamlessly with their lifestyles, hence the 58-year-old brand practices tiered pricing to ensure their products are accessible to all shoppers. Most of the products sold in store include alternative variations of the same product which are sold at different prices - this is such that there is something for everyone, regardless of their shopping budget! Chicco is also proud of its homogenous pricing model, where shoppers in Singapore can enjoy similar prices for the products sold here, as with the same products that are sold in Europe.